CASE STUDIES & REFERENCES
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- All
- Aerospace
- Agencies
- Apparel
- Appliances
- B2B
- Bath
- Beauty
- Blog
- Books
- Case Studies & References
- Catalogue
- Coffee
- Communications
- Consumer
- Covid
- Dating
- Debt Relief
- Direct Response
- Direct to Web
- DIY
- Dotcoms
- eCommerce
- Education
- Electronics
- Energy
- Entertainment
- Environmental
- Fashion
- Financial
- Fitness
- Franchises
- Government
- Hair Restoration
- Health
- Health & Beauty
- HealthTech
- Home
- Household
- Housewares
- Insurance
- International
- Internet
- Investment
- Kickstarter Campaigns
- Kitchen
- LeadGen
- Manufacturers
- Mattresses
- Medical
- Medical Devices
- MLM
- Non-Profit
- Outdoor
- Package Goods
- Pain Relief
- Pets
- Pharmaceutical
- Political
- PR
- Publicly Traded
- Real Estate / Development
- Recovery
- Retail
- Security
- Sleep
- Supplements
- Tax Filing
- Technology
- Telecommunications
- Tools
- Travel
- Weight Loss
- Wireless
ROI ON PR EFFORTS ARE MEASURED BY:
Gross Media Impressions: How many viewers, listeners or readers saw or heard the story.
Ad Dollar Equivalency: The comparison of how much it would cost in advertising dollars if a company placed ads that ran on the outlets during that timeframe and length of time.
Message Pull Through: Indication of how many times core messages were conveyed in a story.
Website Clicks: Spikes in Website visits during a PR campaign. For example, there should be some measurement of traffic right after a SMT. Same goes for phone calls if a phone number is given.
