Drive to Web
Background/Problem 
- A popular online dating site was looking to increase online registrations while simultaneously doubling their media budget YOY.
- After analyzing their current television buys, our buyers were able to demonstrate a pure rate savings of 10% on identical media placements, compared to their previous agency.
Solution 
- By completely restructuring their television buys, our team was able to reduce their CPM by 25%.
- At the same time, the monthly GRP delivery increased from 590 to 1,006.
- As a result of the increased reach, ROAS improved 14% YOY with increase in spend of over $800K in one month!
YOY Comparison
