OurTime.com

Client : OurTime.com

URL : View Project

Drive to Web

Background/Problem

  • A popular online dating site was looking to increase online registrations while simultaneously doubling their media budget YOY.
  • After analyzing their current television buys, our buyers were able to demonstrate a pure rate savings of 10% on identical media placements, compared to their previous agency.

Solution blank

  • By completely restructuring their television buys, our team was able to reduce their CPM by 25%.
  • At the same time, the monthly GRP delivery increased from 590 to 1,006.
  • As a result of the increased reach, ROAS improved 14% YOY with increase in spend of over $800K in one month!

YOY Comparison

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