DIRECT RESPONSE MEDIA AGENCY – MEDIA REPORTING

OUR MEDIA BUYING ANALYTICS TEAM:

  • Analyzes research data and provides that information to our buying team prior to developing a media plan.
  • Works closely with the media buying team to purchase media that has a high probability of performing.
  • Provides daily and weekly reports generated utilizing the leading direct response television (DRTV) media buying and reporting platform.
  • Identifies trends and opportunities in the reports and makes recommendations based on that information.
  • Works with account service and media buyers to ensure they act quickly on relevant data in order to exploit opportunistic trends.

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