DIRECT RESPONSE MEDIA AGENCY – MEDIA REPORTING

OUR MEDIA BUYING ANALYTICS TEAM:

Analyzes research data and provides that information to our buying team prior to developing a media plan.
Works closely with the media buying team to purchase media that has a high probability of performing.
Provides daily and weekly reports generated utilizing the leading direct response television (DRTV) media buying and reporting platform.
Identifies trends and opportunities in the reports and makes recommendations based on that information.
Works with account service and media buyers to ensure they act quickly on relevant data in order to exploit opportunistic trends.

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