Revitive

Client : Revitive

URL : View Project

Case Studies & References

Background

  • Actegy approached TVA’s media buyers as  they were looking to expand their already successful global  brand
    Revitive, into the US Market via TV.
  • Budgets were limited in the beginning as  Actegy was looking to explore the US   market with a​very narrow scope.
  • Actegy had found some success  online, almost exclusively through Amazon, but they were  unsure how that would translate into the larger, more mainstream  TV  market.

Solution

  • TVA’s media buyers utilized competitive and demographic  research to identify
    networks and programming that  over indexed for the clients A65+  target.
  • With the initial budget constraints, TVA’s buyers were very selective with the media
    choices, ensuring that the test footprint was wide enough to cover enough  properties,
    and deep enough to get the needed  frequency to allow for fair read on  results.

Case Studies & References

Outcome

  • Success  was found out of the gate, although volatility was  factor as  the weekly  budgets allowed for bigger swings in performance across the first 13 weeks of the  campaign.
  • Budgets were increased 2x to 4x over the next 25 weeks and results remained positive, and  stable, as the campaign grew.

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