Rubbermaid

Client : Rubbermaid

URL : View Project

Case Studies & References

Drive to Retail

Background/Problem

  • Rubbermaid was interested in launching their new  Reveal Mop system via DRTV. They turned to our media buyers to assist in their DRTV efforts with  the anticipation of a full-scale television roll-out, in  conjunction with widespread retail distribution.

Case Studies & References

Solutionblank

  • Our team initiated and implemented a  scalable DRTV campaign, based on a series of  highly targeted media schedules, consisting of  national cable, syndication and network TV.
  • In the 6 weeks following the launch of the media  campaign, Rubbermaid experienced an impressive  95% lift in the POS $ Run Rate for their  Rubbermaid Reveal line.

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Does Your Product Have What It Takes for DRTV Success?