Little Passport

Case Studies & References

    Background​

• Little Passports approached our team to assist them in continuing to expand their US and Canadian TV efforts as they approached the key Q4 holiday shopping window. ​
• Prior to working with our media buyers they were having trouble hitting both volume and efficiency goals with their previous agency.​
• Little Passports needed to out-pace the previous Q4 holiday shopping window by 20% to ensure they did not experience a year-over-year decline in sales.​

    Solution​

• Our media buyers identified an opportunity to expand the Reach of the campaign beyond just the core children and family Cable networks that Little Passports was airing with a high degree of frequency.​
• In addition to the expanded footprint of High Reach National Cable networks, our buyers introduced a selection of carefully chosen Syndicated buys that targeted both children on the weekend, and moms during the week.​
• Unwired media was also integrated into the campaign to allow for added frequency on key High Reach networks, at a deeply discounted rate.​
• Finally, our buyers built out a more intuitive attribution model that ensured the campaign was being measured and optimized more accurately than in previous years.​

Children’s Educational Subscription Series​

   Outcome​

• Year-over-Year spending increased by 45%, while efficiencies increased by 133%, resulting in a 3x increase in volume of orders.​
• Effective Reach (3+) increased by 66%, which was a key factor in finding new areas of opportunity.​