Drive-to-Web/Retail
Background/Problem
My M&M’S was primarily selling their personalized M&Ms during key
holiday periods, such as Christmas, Valentine’s Day and Mother’s Day.
Holiday period sales were flat, and MY M&M’S was looking to maximize their TV campaign to generate the most sales during these key holidays.
Solution
- My M&M’S was working with a brand-oriented DR media buying firm that wasn’t securing the most cost effective DRTV media and lacked the ability to generate the most profitable ROI.
- TVA’s team was able to secure lower rates and utilize their analytic tools to better optimize the campaign.
- Holiday sales consistently improved by 10-20% once our team implemented their buying strategy.
- Our team was also able to increase sales in non-holiday periods, due to lower rates, delivery of more GRPs for the same budget and improved optimization.
