CHALLENGE
A US based beauty brand with a strong digital presence in the US needed to build their UK presence beyond their paid social and digital reach. They came to us looking for a way to gain more brand recognition and visibility but needed to ensure they were hitting their profitability benchmarks.
APPROACH
Our team designed a 2-pronged approach. First, using a combination of open marketplace and our extensive influencer network, our team was able to identify Influencers that fit the brand based on audience and engagement. We then designed a “content first” evergreen Influencer strategy to drive brand conversation whilst delivering sales and ultimately ROAS. The focus was a high–volume influencer seeding strategy to drive the brand conversation and recognition. Second, we would remove the high content production expenses for the brand by replacing it with the UGC from the campaign. All UGC content would be aggregated and delivered to the client for other marketing efforts. This strategy allowed us to provide the client with marketing cost savings whilst placing the products in front of new customers driving sales.
RESULTS
During the first 6 months we were able to deliver content used to drives sales on other marketing channels as well as elevate the brand conversation across the UK. Furthermore, by using our tracking an attribution solutions we were able to aggregate the insights and content as well determine the best partnerships to continue based on engagement, authenticity and sales.
600+ Influencer posts
700+ pieces of content delivered
100,000+ engagements
700,000+ impressions delivered
By using our established worldwide influencer network and robust reporting system our team was able to deliver a high volume evergreen campaign that generated a strong ROAS while providing the client with new UGC weekly used for their paid social advertising, email marketing, organic content, etc.
