CHALLENGE
A capsule collection D2C hair brand with a strong digital presence needed to expand their US presence beyond their social and digital reach. They came to us looking for a way to gain more brand recognition and visibility but needed to ensure they were hitting their profitability benchmarks to sustain the effort.
APPROACH
Using a combination of 1st and 3rd party data and extensive consultation with the client, our team designed a new customer prospecting strategy to drive brand awareness whilst delivering ROAS using CTV. This strategy allowed us to build on their strong digital learnings whilst placing them in front of viewers they were not reaching through their other marketing efforts.
RESULTS
During the initial test campaign, we were able to place the campaign across major networks and broadcast stations whilst maintaining a ROAS above a 2. By using and tracking attribution solutions we were also able to exclude current customers and focus the campaign on new customer acquisition for the brand.
10,000+ attributed web hits
1,300+ orders generated in the test period
6%+ conversion rate on new customer acquisitions
By using our extensive expertise in CTV and relying on data our team rolled out a profitable campaign and gained brand recognition whilst achieving a strong ROI.
