case study: coravin
Brand : 
Product : 
Category : Kitchen Appliance
background:
When Coravin launched a new to the world wine preservation system, they understood that they were asking consumers to change how they drink wine. The greatest challenge was explaining the product to the average wine drinker and compelling to want one.
objective:
Develop a BRTV spot designed to introduce and generate voluminous direct conversions and ultimately retail sales for the base model Coravin.
target:
Male/Female, 50%/50%, 35-55+
challenges:
Introduce new to the world product, demonstrated its efficacy, and convince consumers that they need a Coravin.
solution:
Create a fun, high-end BRTV spot that captures the emotional relationship between wine drinking and when you drink wine.
offer:
Drive consumers to go online for $50 off plus free gift for the Model One Coravin.
results:
- Launched the Coravin brand in Fall 2017 with aggressive holiday, Mother’s Day, and Father’s Day media push.
- In 2018, Coravin spent just over $4MM in media to realize over $38.5MM in sales, creating a massive 9-to-1 success!
