Coravin

Client : Coravin

URL : View Project

case study: coravin

Brand :  

Product : blank

Category : Kitchen Appliance

 

background:

When Coravin launched a new to the world wine preservation system, they  understood that they were asking consumers to change how they drink  wine. The greatest challenge was explaining the product to the average  wine drinker and compelling to want one.

objective:

Develop a BRTV spot designed to introduce and generate voluminous  direct conversions and ultimately retail sales for the base model Coravin.

target:

Male/Female, 50%/50%, 35-55+

challenges:

Introduce new to the world product, demonstrated its efficacy, and  convince consumers that they need a Coravin.

solution:

Create a fun, high-end BRTV spot that captures the emotional relationship  between wine drinking and when you drink wine.

offer:

Drive consumers to go online for $50 off plus free gift for the Model One  Coravin.

results:

  • Launched the Coravin brand in Fall 2017 with aggressive holiday, Mother’s  Day, and Father’s Day media push.
  • In 2018, Coravin spent just over $4MM in media to realize over $38.5MM in  sales, creating a massive 9-to-1 success!

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