Cosmetic Enhancement Lead Generation Campaign
Background/Problem
- LifeStyle Lift is the leading marketer of an alternative approach to traditional facelift, necklift, minilift and eyelift procedures.
- LifeStyle Lift was only marketing their procedure on TV through short form, :60 spots and had been experiencing volatility in the performance of their campaign.
- LifeStyle Lift approached our buyers to assist them in launching a long form infomercial campaign, to help improve their results from their TV campaign.
Solution
- TVA’s media buyers began buying infomercial time in several local markets. The infomercial campaign had an immediate, positive impact on campaign performance.
- The cost per lead, cost per sale and quality of leads began to improve and the campaign was expanded into 30+ local markets and then onto national cable networks.
- LifeStyle Lift experienced dramatic growth working with our buyers as their long form infomercial buying partner.
