Run a profitable lead-generation campaign driving customers to phone & website URL.
STRATEGY:
- Recommended :60s spots to give us enough ad time to educate the consumer and generate leads via phone and web.
- Used short-form TV advertising to maximize reach and frequency of ads.
- Used our proprietary database of audience learnings across stations & DMAs to target the an older demo
- Small test far exceeded client’s KPI targets and allowed us to grow the campaign exponentially.
- Ran a total of $1.5MM in media with a $34 CPA
- Helped establish a household brand that was instantly recognizable.
