Life Alert

Client : Life Alert

URL : View Project

Run profitable lead-generation campaign driving  customers to phone website URL.


  • Recommended :60s spots to give us enough ad time to  educate the consumer and generate leads via phone and  web.
  • Used short-form TV advertising to maximize reach and  frequency of ads.
  • Used our proprietary database of audience learnings​ across stations & DMAs to target the an older demo
  • Small test far exceeded client’s KPI targets and allowed us to grow the campaign exponentially.
  • Ran a total of $1.5MM in media with a $34 CPA
  • Helped establish a household brand that was instantly recognizable.

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