National Debt Relief

Client : National Debt Relief

URL : View Project

Case Study – National Debt Relief


National Debt relief is a debt settlement company that negotiates on behalf of consumers to lower their debt amounts with creditors.


  • Increase overall enrollments both nationally and in select markets.
  • Develop the NDR brand and reach an entirely new audience with television.
  • Client had no previous experience in television.

Our Solution

  • Based on their needs /challenges and our extensive media experience, we recommended DRTV.
  • Our media buyers knew a national TV campaign could effectively meet all their challenges and increase traffic to  their existing digital efforts.
  • Our team’s strategy was to utilize national cable television to reach all 210 DMAs. Essentially casting out a huge net to maximize our reach.


  • Initial media response was strong out of the gate.
  • TV generated significant telephone and web leads, while simultaneously moving the needle on all other digital efforts.
  • The client was pleased with the initial response and put the campaign into a weekly rollout. We have not gone dark since the start of  the campaign
  • Campaign Highlights:
  • LF Total Spend for the campaign-to-date: $2,254,000
  • LF Total Debt Enrollment for the campaign-to-date: $44,108,000
  • Total Leads: 15,142
  • CPL: $151.25
  • CPA: 5.4%
  • Tangential benefits, we have helped position more people for financial relief in 2019 than any other year in our history – UP 13.2% in  enrolled debt leading the way to our biggest enrollment year to date.

Does Your Product Have What It Takes for DRTV Success?