NationsHealth

Client : NationsHealth

URL : View Project

Senior Lead Generation

Background/Problem

  • A marketer of diabetic supplies to seniors
  • Needed to differentiate themselves from competitors
  • Looking to gain market share and position themselves as a leader in this segment  of the senior healthcare market.

Solution

  • TVA’s media buyers worked with the client in developing a dynamic promotional offer
  • Agency developed a media plan that went beyond the typical DR cable buy
  • Buys included national satellite, national syndication, network and local broadcast  media
  • Campaign generated more calls in a concentrated time frame than any campaign​handled by the largest telemarketing firm in the U.S.
  • Client became one of the largest suppliers of diabetic supplies
  • As a result, a major healthcare provider invested heavily in the company and their  marketing campaign.

Case Study – NO! NO!

CHALLENGE:

Introduce an overseas brand ($300 retail) into the US market, which was accustomed to using razors for hair removal.

STRATEGY

Test a combination of long-form (30 min) & short-form (3 min, 2 min & 1 min) to educate consumers about how NO!NO! works and why it was a better option than any other hair remover in the market. Give customers an option to call or order online. Tested both the English and US-Hispanic markets with customized creatives.

blank

RESULTS:

  • Started with a small test, and eventually scaled campaign into a total of $19MM on short-form media, and a total of $30MM on long-form and US-Hispanic media.  
  • NO!NO! became a household name that people trusted
  • Product is still sold in stores and online

blank

Does Your Product Have What It Takes for DRTV Success?