Esurance

Client : Esurance

URL : View Project

The following case studies show results generated by our strategic partners

Insurance for the modern world’ 

Effective Scale: Building the brand from a local advertiser to a key player in the insurance category 

Business Objectives

  • Launch and scale the business via brand response TV
  • Drive qualified quote volume to Esurance.com
  • Maintain awareness and SOV objectives

Target Audience

  • Adults 25-49

Media Channel

  • National Cable, Network, Syndication, Satellite

Buying Approach

  • Use national cable as foundation of buy to efficiently drive volume and customer acquisition
  • Efficiently scale campaign beyond cable into high profile network inventory to increase reach and lend a “brand” feel to mass acquisition campaign (Broadcast Prime, NFL, NCAA, Olympics, US Open)
  • Execute an “always on” flighting strategy to achieve monthly SOV and reach/frequency goal

Results

  • 12 years and a half billion dollars later, we continue to manage their communication program, and have aided in establishing the brand as a key player in the insurance category
  • Continuously expanding media mix, while maintaining efficiencies, into VOD, syndication, satellite, local cable, regional sports cable, OTT, print and radio

WHO OUR MEDIA BUYERS WORK WITH TODAY

From Traditional Direct Response To Corporate Brand Response

        SUBSCRIPTION & CONTINUITY                                        HOUSEHOLD
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EXPERIENCED in over 40 categories including…

Housewares                                      blank

Home & Garden                                  

Health & Fitness           

Beauty

Misc.

 

Our Media Buyers Beauty/Health Client Portfolio

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Does Your Product Have What It Takes for DRTV Success?