Client : Esurance

URL : View Project

The following case studies show results generated by our strategic partners

Insurance for the modern world’ 

Effective Scale: Building the brand from a local advertiser to a key player in the insurance category 

Business Objectives

  • Launch and scale the business via brand response TV
  • Drive qualified quote volume to
  • Maintain awareness and SOV objectives

Target Audience

  • Adults 25-49

Media Channel

  • National Cable, Network, Syndication, Satellite

Buying Approach

  • Use national cable as foundation of buy to efficiently drive volume and customer acquisition
  • Efficiently scale campaign beyond cable into high profile network inventory to increase reach and lend a “brand” feel to mass acquisition campaign (Broadcast Prime, NFL, NCAA, Olympics, US Open)
  • Execute an “always on” flighting strategy to achieve monthly SOV and reach/frequency goal


  • 12 years and a half billion dollars later, we continue to manage their communication program, and have aided in establishing the brand as a key player in the insurance category
  • Continuously expanding media mix, while maintaining efficiencies, into VOD, syndication, satellite, local cable, regional sports cable, OTT, print and radio


From Traditional Direct Response To Corporate Brand Response

        SUBSCRIPTION & CONTINUITY                                        HOUSEHOLD
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EXPERIENCED in over 40 categories including…

Housewares                                      blank

Home & Garden                                  

Health & Fitness           




Our Media Buyers Beauty/Health Client Portfolio


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