Driving B2B & B2C Sales
CHALLENGE
Long standing seller of auto technology enhancement devices was looking to expand their US presence with both their B2B and B2C products and services. They came to us looking for a way to brand their product on TV for credibility and visibility with C-Suite decision makers for their B2B offerings whilst offsetting the cost by selling their D2C products.
APPROACH
Using a combination of 1st and 3rd party data and extensive consultation with the client, our team designed a strategy to drive brand awareness whilst delivering ROAS. Our focus was on creating assets that spoke to both the
company’s USP overall as well as the B2C offerings. The media strategy targeted the auto consumer whilst also airing on networks with high C-Suite viewership to drive B2B sales.
RESULTS
During the initial test campaign we were able to roll out across major networks whilst maintaining a lead value 36% under the client’s original goal. Furthermore, by marrying the B2B closed sales data with our media data, we are able to optimize media based on the most relevant benchmark, sales, and increase overall profitability.
1,310+ New leads generated in the first 2-week test
20+ networks and platforms
By working closely with the client and relying on data we rolled out a profitable 
campaign and gained brand recognition whilst achieving a strong ROI.
