The Salvation Army

Client : The Salvation Army


Our DRTV campaign was the first paid advertising in their entire 141 year history. It featured James Earl Jones and Cliff Robertson and included a ½ hr. documercial, three TV and Radio spots, and a 10-minute fulfillment video called “Happiness From Living a Life Money Can’t Buy” in both English and Spanish. Western Int’l Media called it “the most moving and elegant long-form program we’ve seen to date.”

“We are extremely pleased with the results and greatly appreciate our six year association with TVA.”

Robert Bearchell, Director of Community Relations

Does Your Product Have What It Takes for DRTV Success?