Agency Articles

Streaming Reach Is Still No Match For Linear

October 31, 2024 No Comments

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More effective than ever

September 21, 2024 No Comments

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DTC and Digitally Native Brands Find Bright Spots in Linear TV

February 29, 2024 6 Comments

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State of the Screens: #350 (Top TV Shows → 3 Big Questions)

February 1, 2024 9 Comments

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Unlocking the Future of Impactful Advertising

September 14, 2023 12 Comments

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State of the Screens: #329 (Cord-Cutting → 7 Big Questions)

August 24, 2023 19 Comments

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How Ad Agencies in California Drive Success?

July 26, 2023 16 Comments

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Weekly media consumption in the United States in 2022, by generation

June 16, 2023 25 Comments

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Shopping Habits in Different Generations: Boomers vs. Gen Z

June 16, 2023 16 Comments

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Consumers View TV as the Most Trustworthy Advertising Channel

June 16, 2023 14 Comments

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The Art of Patient-Targeted Advertising in Healthcare

June 16, 2023 15 Comments

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State of the Screens: #317 (How We Watch TV → 7 Big Questions)

June 2, 2023 17 Comments

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Why You Need To Market More In A Recession

May 6, 2023 35 Comments

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How to Market in a Downturn

May 6, 2023 21 Comments

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Linear vs CTV viewers/ households

April 21, 2023 19 Comments

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Super Bowl ads: Stories beat sex and humor, Johns Hopkins researcher finds

February 20, 2023 32 Comments

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ROI’s Razor: How To Win In Performance Marketing

February 17, 2023 9 Comments

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5 Ways to Build a D-to-C Model Using Response-Driven Performance Marketing

February 17, 2023 22 Comments

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Top 5 CPG Industry Trends for 2023

February 1, 2023 17 Comments

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Why brands and agencies use Direct Response Commercials?

December 17, 2022 4 Comments

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Putting together a successful video marketing strategy for 2022

September 7, 2022 4 Comments

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Importance of Media Buying Agency for Businesses

August 31, 2022 10 Comments

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TV is Not Dead. It’s Just Becoming Something Else.

August 20, 2022 12 Comments

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What is direct to consumer advertising?

August 13, 2022 5 Comments

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Americans Age 50 and Up Are Powering Streaming Growth

July 16, 2022 6 Comments

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No.1 California Video Production Company

July 5, 2022 2 Comments

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What is Direct To Consumer Advertising, its types and pros?

June 14, 2022 4 Comments

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The Death Of Linear TV Is Being Greatly Exaggerated

June 13, 2022 4 Comments

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Extreme Reach Video Benchmarks Q4 2021 & Q1 2022

May 26, 2022 2 Comments

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The State Of Viewership: Executive Summary

May 20, 2022 5 Comments

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