TV or CTV… That Is Not the Question

Video is everywhere and it’s easy to see why. Combining sight, sound and motion creates compelling consumer experiences that have built brands, sold products and helped elect presidents for eight decades and counting. Of course, since the very first TV commercial (for Bulova watches) aired on July 1, 1941, the medium has evolved with the rise of premium cable, the creation of DVRs and time-shifting, the spread of social networks, the advent of subscription-based streaming and, most recently, the changes in consumer behavior caused by the COVID-19 pandemic. Read More

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