ROI on PR efforts are measured by:

ROI on PR efforts are measured by:

Gross media impressions — how many viewers, listeners or readers saw or heard the story.

Message pull through — indication of how many times core messages were conveyed in a story.

Ad dollar equivalency — the comparison of how much it would cost in advertising dollars if a company placed ads that ran on the outlets during that timeframe and length of time.

Website clicks — spikes in Website visits during a PR campaign. For example, there should be some measurement of traffic right after a SMT. Same goes for phone calls if a phone number is given.

You can find out more and View some of our Case Studies:

Tvamediagroup Old logo

Subscribe To News & Trends