Executive Insights: TV Advertising a Month Into Quarantine

Just over 30 days into widespread shelter-in-place restrictions and a TV industry without live sports, already new TV advertising and viewership paradigms are emerging.

Over the last month, we’ve been sharing an abundance of data about how various audiences are shifting to different dayparts, genres and networks. Now we’re happy to provide an executive overview of the last 30 days extracted from measuring the delivery of billions of TV ad impressions, millions of business outcome events and hundreds of new COVID-themed creatives airing on Linear, VOD, and CTV (mid-March to Mid-April).

In this 20-page special report, we share findings for some of the major industry, brand and TV network changes in the month since COVID-19 took sports off the air, and insights to help plot the way forward for brands, networks and agencies alike.

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