What You’ll Learn…
Most of us would agree that 2020 was a tumultuous year for marketers.
Increased economic pressure and the urgent need to reinvent go-to-market strategies meant that media
investment decisions were under intense scrutiny. However, despite this uncertainty, 2020 witnessed
hundreds of new TV advertisers enter the marketplace. We explore who these new advertisers were
and equip you with the real-world lessons you can apply to your brand.
- Embracing an Opportunity: To what extent did brands embrace 2020 to increase their share of mind and share of market by launching their first TV campaign?
- Where are the Opportunities – or the Competition? Which categories grew hotter, how many new brands entered and how much did they spend?
- What about COVID? How much of this new TV ad spend was driven by brands tied to the conditions of the pandemic vs. those that are unrelated? What opportunities (or challenges) do these brands present in a postpandemic world?
- Are they Winning? What are the initial indicators of how successful these first-time TV advertisers have been?
Read more: WTTV-Full-2020-Update