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Research Proves It!
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The Wharton School of Business, University of Pennsylvania conducted a major research study on print versus video. Their conclusions showed that a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over a print brochure.
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Customers Prefer It!
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When given a choice, three out of four prospective customers will request a video brochure over a print brochure.
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No One Will Trash It!
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Even the busiest prospects will not throw away a video, yet they think nothing of trashing even the glossiest and most expensive print brochures and catalogs after a brief glance. A well-produced and packaged video virtually guarantees that your message will cut through the clutter and be seen by the people who matter most.
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Prospects Will Highly Value It!
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The video has a perceived value of nine to twelve dollars, yet your actual cost is only two to three dollars.
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No Other Sales Medium Can Touch It!
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Video combines the visual impact of television and the targetability of direct mail. The video brochure can present your message in such a logical and compelling way, clients will be hard-pressed to come up with enough reasons to not do business with you. There is no better way to educate, demonstrate, and motivate busy decision-makers.
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You Can Update It!
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With our new digital editing (D2) capabilities and modular format production expertise, your video can easily be edited to incorporate new products, testimonials, case studies, media coverage, etc.
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Many People Will Watch It!
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An effectiveness study found that 40% of prospects who watched a marketing video watched it with other professionals. In cases where the tape was sent to non-buyers, 50% passed it on to the right person in their company. A TVA-produced video averages twenty people per tape. That’s a lot of bang for $2-3 bucks! Having a leave-behind/pass-along video will help your prospects to convince their associates and superiors. The video will help ensure that your presentation’s key points are passed along with consistency and impact.
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Lots Of Uses For It!
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Not only as a leave-behind/ pass-along tool but as the opening feature of your live presentations; as a self-contained mailer to non-local or hard-to-reach prospects; as an attention-getter at trade shows, conventions, symposiums, and press conferences; as a PR tool for sending to the media, etc.
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Your Sales Reps Won’t Know How They Managed To Get By Without It!
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The video can take your best sales presentation and bring it to life using state-of-the-art media technologies that combine sight, sound, motion, and emotion. Unlike your sales reps, the video will never take a day off or have an off-day. The presentation is as fresh, consistent, and impactful on the 100th viewing as the first.
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Your Competitiveness Depends On It!
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First-time viewers often do not differentiate between the quality of an unknown product and the quality of the materials used to promote it. (The medium is the message!). Using state-of-the-art communication technologies will convey an image of sophistication, professionalism, and expertise. The video will help turn your vision into visuals and your image into income.
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