Case Studies & References
PureSleep Case Study
Background/Problem
- PureSleep has been a leading stop snoring mouthpiece device marketer over the past decade.
- With healthy DRTV budgets, PureSleep was driving a relatively high level of online traffic, but not fully converting it into sales with their under-optimized Pay-Per-Click (PPC) campaign.
- PureSleep came to TVA’s media buyers because they needed a firm that could more effectively manage their DRTV campaign and take their search campaign results to the next level.
Solution
- TVA’s media buyers were able to increase the level of web visitors from the DRTV campaign.
- TVA’s media buyers restructured, expanded, and fully optimized the PPC campaign to capture both branded and non-branded keyword search volume.
- TVA’s media buyers continued the messaging of PureSleep’s offline DRTV campaign into their online PPC campaign.
- As a result, TVA’s media buyers were able to increase the PPC spend by 500% while maintaining a profitable Cost-Per-Conversion.38
