Six years into its existence, Stitch Fix, an online personal shopping service, is going after a mainstream audience with its first TV campaign. Popular with consumers too busy to do their own shopping, the San Francisco-based company is airing three 30-second spots to highlight its styling services—consumers receive an assortment of apparel and accessories that are picked for them via stylists and data algorithms, and keep only what they want.
“We have a really strong base of fans who love Stitch Fix,” explained Shari Jones, who joined as VP-marketing last year. She noted that the fan base has grown enough for Stitch Fix to try its message with the broader audience of TV viewers. Though she declined to say how much Stitch Fix is spending on the campaign, she said it’s the largest effort thus far. Last year, when the startup first starting marketing, it spent roughly $65,000 on measured media in the U.S. Read More
