10 Reasons For Using Online Video

Here are 10 good reasons why you should consider an online video campaign:
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Reasons: 1
Two-thirds of the world’s mobile data traffic will be video by 2016. (Cisco)
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Reasons: 2
Video equals higher viewer retention; the information retained in one minute of online video is equal to about 1.8 million written words. (Brainshark)
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Reasons: 3
Video attracts 2-3x as many monthly visitors, doubles time on site, and has a 157% increase in organic traffic from search engines. (Marketing Sherpa)
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Reasons: 4
Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Brainshark)
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Reasons: 5
75% of executives watch work-related videos on business websites at least once a week; and 59% of executives would rather watch video than read text. (Forbes)
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Reasons: 6
The enjoyment of video increases purchase intent by 97%, and brand association by 139%. (Unruly)
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Reasons: 7
More than 60% of consumers will spend at least two minutes watching a video that educates them about a service they plan to use or a cause significant to them.(Marketing Charts)
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Reasons: 8
80% of users recall a video they viewed in the past 30 days. (Online Publishers Association)
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Reasons: 9
90% of users say that seeing a video about a product is helpful in the decision process. (Forbes)
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Reasons: 10
By next year video marketing spending will increase from $1.97 billion to $5.71 billion. (Forbes)

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