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Here are 10 good reasons why you should consider an online video campaign:
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| Reasons: 1 |
| Two-thirds of the world’s mobile data traffic will be video by 2016. (Cisco) |
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| Reasons: 2 |
| Video equals higher viewer retention; the information retained in one minute of online video is equal to about 1.8 million written words. (Brainshark) |
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| Reasons: 3 |
| Video attracts 2-3x as many monthly visitors, doubles time on site, and has a 157% increase in organic traffic from search engines. (Marketing Sherpa) |
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| Reasons: 4 |
| Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Brainshark) |
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| Reasons: 5 |
| 75% of executives watch work-related videos on business websites at least once a week; and 59% of executives would rather watch video than read text. (Forbes) |
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| Reasons: 6 |
| The enjoyment of video increases purchase intent by 97%, and brand association by 139%. (Unruly) |
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| Reasons: 7 |
| More than 60% of consumers will spend at least two minutes watching a video that educates them about a service they plan to use or a cause significant to them.(Marketing Charts) |
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| Reasons: 8 |
| 80% of users recall a video they viewed in the past 30 days. (Online Publishers Association) |
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| Reasons: 9 |
| 90% of users say that seeing a video about a product is helpful in the decision process. (Forbes) |
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| Reasons: 10 |
| By next year video marketing spending will increase from $1.97 billion to $5.71 billion. (Forbes) |
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