Director of Earned Media

Over the past 25 years, Vicki has managed thousands of retail and direct response earned media campaigns, scheduling well over 100,000 live radio and TV appearances for product educators and spokespersons. You won’t find a show in existence over the last 20+ years that she and her team haven’t worked with. Her vast experience with earned media and PR campaigns also includes getting articles placed for clients in both online and hardcopy magazines and newspapers as well as social media and bloggers.

She understands that it takes a highly creative team to produce effective media interview content and is a big believer in approaching producers and editors with catchy, compelling story angles and ideas that easily translate into effective interview segments that work well for the media, the client, and for the audiences at home.

Vicki began her professional career after completing studies at San Jose State University’s business school, working in Silicon Valley with high-tech companies. It was a time of growth and opportunity for women so she jumped at an opportunity to work internationally in Europe and then several years later to New York City. These experiences provided great insights on the publicity needs of growing companies worldwide, giving her the experience and understanding to work with and position unique products and how to manage earned media campaigns that actually get picked up by the media.

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