STEP 1 - UNDERSTANDING YOUR PRODUCT
What is the name of the product or service you wish to promote?
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Is there an existing website to promote or sell your product or service? If yes, please provide:
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Is your product
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Still in development Completed with no distribution Completed with distribution
Is your product currently available in retail stores?
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Will this campaign also be used to support retail sales?
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What is your goal for the initial campaign?
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What will you consider a successful outcome?
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Please list key messaging points, features and benefits of your product or service.
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Describe your target audience or customer.
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Why/how is your product or service better/different or more effective than others in this category?
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What is the suggested price point you would like to test?
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What is your Product Markup? The higher your margins, the better. Estimate your retail selling price to cost of goods ratio. The higher the ratio, the better the chances for success.
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5-1 markup or better Less than 5-1 but more than 3-1 markup Markup 3-1 or less Not sure
What is your current inventory for the product?
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Documentation
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Independent tests prove great results and can be substantiated Independent testing can be conducted quickly and affordably to prove great results Independent testing not yet performed, and will take time/money; results unknown No claims can be substantiated
Who are your main competitors?
How do your competitors promote their products?
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STEP 2 - MARKETING/TIMING
How soon would you want us to start scripting and pre-production?
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Any timing issues we should know about?
What promotion or marketing has been done for this product? How successful has it been?
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What assets do you have that might be used in the production (video, other commercials)?
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Testimonials
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Product has existing testimonials Testimonials can be gathered quickly No testimonials are available We would like TVA Media Group to gather testimonials
Any tie-ins with celebrities?
Who has authority to green light production, media and/or PR campaigns for your company and approve materials as they are presented?
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If you selected "TV Spot Production" above, please indicate length of spot.
5 Min 2 Min 60 Sec 30 Sec 15 Sec All of the Above
Are you interested in a national campaign or a local campaign?
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If local, what city or cities do you want to target?
If TVA were to split the costs with you for a customized Shared Risk MEDIAblitZ!®, what commission are you willing to pay on sales generated during the campaign?
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STEP 3 - CONTACT INFORMATION
First Name
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Last Name
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Title
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Company Name
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Phone Number
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Business Email
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Additional Comments or Questions:
How did you hear about TVA Media Group?
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