Scriptwriter/Director/Chief Storyteller

After directing his first DRTV commercial in 1991, Bruce is in his 28th year in the direct response arena and is starting to get the hang of it. Bruce has always been on the leading edge of the highly powerful niche called Brand Response. Focused on marrying branding with direct response, Bruce’s commercials, infomercials and online campaigns achieve target goals and leads while enhancing the Brand via the highest professional standards (all within reasonable budgets). To date, Bruce has created, directed and produced over 500 campaigns for clients such as Jenny Craig, DIRECTV, VISA, Microsoft, Los Angeles Times, Citibank, United Airlines, Starbucks, Dell, Bounce, Cascade, Dawn, CoverGirl, Eukanuba, Iams, Hamilton Beach, SC Johnson, Brita, Epson, Disney, Whirlpool, Mr. Coffee, Sunbeam, and TJ  Maxx… to name a few.

Bruce’s commitment to create great looking commercials combined with compelling offers (to generate a response and maximize ROI) has been directly attributable to more than $5 billion of measurable revenue over the past two and a half decades for these clients.

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