Senior Media Buyer

Ariel is a marketing strategist with specific expertise in product launches, new market penetration, and brand revitalization. She has a solid track record with successful performance-based media management experience covers all aspects of media including television, OTT, Programmatic, social and video. 

After spending the first half of her media career on the media and analytics side in both Performance-based advertising and general advertising, she transitioned into strategic planning with a focus on measured-response media, working on brands such as Life Alert,, PCH, Soda Stream, THQ, Freixenet, Conair, Cyber Defender, Guitar Center and Mercury Insurance.

Does Your Product Have What It Takes for DRTV Success?